As part of their ongoing mission to raise awareness about the importance of sustainable fishing, Birds Eye approached us to bring their ’Follow the Fish’ campaign to life.

Engaging children and families with their brand values around provenance and responsible seafood sourcing, this campaign was launched as an on-pack promotion offering the chance to win over 4000 Ocean Explorer ceramic plates and Ocean Passports, encouraging customers to follow the journey of their seafood from source to plate. As an ever-curious and conscious team, we at fresheather were delighted to partner in spreading an environmentally aware, positive message.

Using our expertise in stop motion animation, we were able to create a campaign which was both fun and engaging, bringing focus to the campaign whilst maintaining our trademark fresheather aesthetic and spirit.