Diageo is a british multi-national alcoholic beverage company. We worked with them to create social content for low-calorie cocktails featuring Gordon’s, Captain Morgan, Tanqueray and Smirnoff Spririts. Our content was both photographic and moving image.

BRIEF

Our creative team were drafted in to create social content for brands Gordon’s, Captain Morgan, Smirnoff Spirits and Tanqueray. The plan was to create a tantalizing display of cocktails to advertise the creativity that can be discovered with the well known and globally cherished spirits.

ACTIVATION

We created natural and refreshing looks in our studio to capture the personalities of the different brands. The output was a series of stills and moving images optimised for social use.

CREATIVE RESULTS

To create the compelling content, the creative team worked their magic on the shoot to create a simplistic yet thirst quenching look. We focussed on the fresh ingredients that can be married with the different brand characters to display a vibrant cocktail fantasy.

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